Pixelwerx partnered with Street Factory Media to help bring the Voodoo Ranger IPA Tanker to life for New Belgium Brewing as part of the brand’s 2025 Tanker Tour.
Street Factory Media led the creative engineering of the custom beer can tanker, while Pixelwerx handled large-format printing and full vehicle wrap installation — transforming the finished structure into a bold, road-ready mobile brand experience built to perform across a multi-state tour.
Creative & Engineering Partner:
Street Factory Media
Services Provided by Pixelwerx:
Large-format print
Finishing and protective lamination
Full vehicle wrap installation
Environment:
Custom beer can tanker mounted on a flatbed trailer
Companion “baby beer can” mounted a pickup truck
Scale:
Multi-vehicle promotional tour across four states
This project pushed well beyond a standard vehicle wrap.
Street Factory Media engineered a massive beer can structure by modifying a large water tank — including the complex task of transforming a cylindrical tank into a recognizable beer can form with a tapered top and classic pull tab. Once permanently mounted on a flatbed trailer, the structure required a precise, durable wrap solution capable of handling scale, curvature, and real-world travel conditions.
With the tanker destined for stores, bars, and events across a four-state tour, the graphics needed to be flawless, durable, and installable on a fully assembled, non-standard vehicle structure.
Once the custom beer can structure was complete and final graphics were delivered by Street Factory Media, Pixelwerx took ownership of execution.
Our team managed large-format print production and performed a full vehicle wrap after the beer can had been permanently installed on the trailer. This required careful planning, precise panel alignment, and expert installation to ensure the graphics wrapped cleanly across the can’s complex contours and large surface area.
By handling printing and installation in-house, Pixelwerx ensured color consistency, material performance, and installation accuracy — critical for a one-of-a-kind promotional asset with no margin for error.
The finished Voodoo Ranger IPA Tanker became a high-impact centerpiece of the 2025 Tanker Tour — stopping at retail locations, bars, and events while delivering unmistakable brand presence on the road.
With bold graphics, seamless execution, and durable performance, the tanker and companion vehicle successfully extended the Voodoo Ranger brand into physical spaces where fans could engage with it directly.
This project succeeded through strong collaboration and clear ownership.
Street Factory Media’s creative and engineering expertise brought the concept to life, while Pixelwerx ensured the final execution met the demands of scale, durability, and real-world use. By focusing on what we do best — large-format printing and expert installation — Pixelwerx helped carry the project across the finish line with confidence.
The result was a complex, custom build executed cleanly and consistently in the field.
