Pixelwerx partnered with Blue Label Creative to execute a district-wide branding initiative for Osseo Area Schools, supporting the rollout of a unified visual identity across multiple schools and facilities.
As part of the district’s “One Community for All” vision, Pixelwerx produced and installed a wide range of branded graphics and signage using the strategy, brand system, and imagery developed by Blue Label Creative. The work spans interior and exterior environments across the district — helping translate a comprehensive brand strategy into physical spaces that students, staff, and the community interact with every day.
Services Provided by Pixelwerx:
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Osseo Area Schools faced the challenge of implementing a new, unified brand identity across a large and diverse district.
The rollout required consistency across multiple schools, municipalities, and facility types — each with different architectural conditions, materials, and usage patterns. Graphics needed to perform across fences, cinderblock walls, panels, interior walls, exterior surfaces, and even mobile assets, while maintaining a cohesive look tied to the district’s overarching identity.
In addition, installations were phased and spread across locations, requiring careful coordination and adaptability to different site conditions.
Pixelwerx approached the Osseo project as a large-scale execution and installation program.
Working under Blue Label Creative’s strategic direction and Global Style Guide, Pixelwerx translated approved branding and imagery into production-ready graphics suited for a wide variety of environments. All graphics were produced with material durability, surface compatibility, and long-term performance in mind.
Pixelwerx handled printing, finishing, and installation across multiple schools and facilities throughout the district, ensuring consistency while adapting execution details to each unique location. By managing installations directly, Pixelwerx maintained quality control and helped ensure the new brand identity was applied accurately and confidently at every site.
The executed graphics bring Osseo Area Schools’ “One Community for All” vision into the physical environment.
Across campuses, athletic facilities, and public-facing spaces, the new branded elements create a sense of unity while still allowing individual schools to retain their own character. The consistent application of color, messaging, and imagery reinforces shared values and strengthens district-wide identity.
Pixelwerx’s execution helped transform strategy into visible, tangible results — supporting pride, clarity, and connection throughout the Osseo community.
This project succeeded because of a clear division of strengths and strong collaboration.
Blue Label Creative led brand strategy, identity development, and planning, while Pixelwerx focused on execution at scale. In-house production allowed Pixelwerx to adapt designs to a wide range of surfaces and conditions, and hands-on installation across locations ensured accuracy, durability, and consistency.
The ability to manage complex, multi-location installations made it possible to roll out a unified brand system across an entire school district — without sacrificing quality or cohesion.
