The Challenge
Create a custom branded massive beer can for New Belgium Brewing for their 2025 Voodoo Ranger Tanker Tour – a promotional campaign rolling through California, Colorado, Texas and Arizona.
What we did.
New Belgium Brewing hired Street Factory Media to bring this promotional campaign to life. Street Factory Media engineered the massive beer can structure by modifying a large water tank – one extra challenging piece was turning a cylinder tank into a beer can including the tapered top and classic pull tab. Once the beer can was created and the graphics finalized, Pixelwerx carried the project across the finish line by doing a full vehicle wrap – after it had been permanently installed on a flatbed trailer. The tanker started its tour stopping at stores, bars and events along its 4 state tour and was followed by a baby beer can mounted on a pick up truck.
